Nearly 300 skiers and snowboarders decked out in red and white were gathering at the Sunday River resort for the annual "Santa Sunday" event. Spokeswoman Darcy Morse says 292 of them pre-registered.
The 13th annual event raises money for the Bethel Rotary Club's annual holiday toy drive.
Those who participated showed up in a Santa outfit and donated $10 or more to the toy drive. Participants got to ski free for the day and receiving another lift ticket good through Dec. 14.