Creative cake has shot at Today Show fame

SANDUSKY Wendy Kromer hopes her design will take the cake. A cake designed by
Sandusky Register Staff
May 24, 2010



Wendy Kromer hopes her design will take the cake.

A cake designed by Kromer will be one of four voted on by viewers of the Today Show as part of the "Today Throws a Martha Stewart Wedding" contest.

"It's exciting. As much as it puts knots in my stomach, it's exciting," Kromer said with a smile Thursday afternoon.

Kromer said she threw her hat into the ring for the competition a few weeks ago.

All four cakes will be revealed Wednesday on the Today Show.

People can then vote for their choice at the Today Show Web site and through text messaging. The results will be revealed on the Today Show the following Wednesday.

When it comes to votes, "we need lots!" said gallery manager Lori Holly. Holly and Kromer have been friends since second grade.

"I know all the decorators they've picked, and they're all terrific," Kromer said.

The other cake decorators are from the Manhattan area, Kromer said, so it's good to have a girl from the Midwest in the mix.

"If I can get (Sandusky) mentioned on national television -- awesome!" she said.

So far America has chosen Jessica Mapel, 22, and Cody Helgeson, 21, of Mesa, Ariz., as the couple who will receive the wedding of their dreams. The two met more than two years ago while working at the same restaurant. Helgeson proposed in February.

Today Show viewers have already decided on wedding bands from De Beers. Mapel's band is 18 karat white gold set with 108 diamonds. Helgeson's band will be platinum with a hidden diamond on the inside of the band.

America also decided that Mapel will wear a strapless Reem Acra dress with a full skirt and chapel-length train.

This week viewers are voting on the bridal party attire.

The Today Show has been throwing a lucky couple a dream wedding voted on by viewers since 2000.

A passion for pastries, a flair for fondant

Kromer is a 1979 graduate of St. Mary Central Catholic. She spent 10 years modeling in Paris after earning a fashion merchandising degree from Notre Dame College in Cleveland. In 1994, Kromer moved from Paris to New York City, where she enrolled at the Institute of Culinary Education. After graduating with the highest honors, Kromer landed a job with Martha Stewart.

"Her company kind of put me on the map," Kromer said. She continues to work as a contributing editor for Martha Stewart's "Weddings" magazine, flying to New York for 8-10 weeks each year.

Wendy Kromer Confections, 137 E. Water St., will celebrate its fourth anniversary at its current location in January.

"It's been growing steadily," Kromer said of her downtown gallery, "as quickly as I can handle it."

This summer it wasn't unusual to bake up to four cakes for a single weekend. Each unique cake can take anywhere from three days to six weeks from start to finish, depending on the level of preparation and decoration required.

Kromer has done work for celebrities including Oprah Winfrey; she also made the wedding cake for actress Brooke Shields and tennis star Andre Agassi. Her creations have appeared in "In Style", "People" and "Colin Cowie Weddings."

Tune in to the Today Show Wednesday on NBC to see Wendy Kromer's cake. Then cast your vote online at

See more creative cakes and confections at