McDonald's Happy Meal toys under scrutiny

Associated Press's picture
11:40 AM
Jun 23
2010
AP photo
Washington

WASHINGTON 

Are the toys in your child’s Happy Meal making him fat? The Center for Science in the Public Interest says they are.

The Washington-based consumer advocacy group threatened to file a lawsuit against McDonald’s Tuesday, charging that the fast food chain ‘‘unfairly and deceptively’’ markets the toys to children.

‘‘McDonald’s marketing has the effect of conscripting America’s children into an unpaid drone army of word-of-mouth marketers, causing them to nag their parents to bring them to McDonald’s,’’ CSPI’s Stephen Gardner wrote to the heads of the chain in a letter announcing the lawsuit.

The center, which has filed dozens of lawsuits against food companies in recent years, is hoping the publicity and the threat of a lawsuit will force McDonald’s to negotiate with them on the issue. The group announced the lawsuit in the letter to McDonald’s 30 days before filing it with the hope that the company will agree to stop selling the toys before a suit is filed.

McDonald’s Vice President of Communications William Whitman said in a statement that the company ‘‘couldn’t disagree more’’ with CSPI’s assertion that their toys violate any laws. He said McDonald’s restaurants offer more variety than they ever have and Happy Meals are made smaller for kids.

‘‘We are proud of our Happy Meal which gives our customers wholesome food and toys of the highest quality and safety,’’ Whitman said. ‘‘Getting a toy is just one part of a fun, family experience at McDonald’s.’’

CSPI said the suit would be filed in state court. The center has not settled on a state yet, but the group believes the toys in Happy Meals violate state consumer protection laws in Massachusetts, Texas, the District of Columbia, New Jersey and California.

California’s Santa Clara County voted earlier this year to ban restaurants from giving away the toys and other freebies that often come with high-calorie meals aimed at kids.

McDonald’s has fought such criticism for years, and the company made a pledge in 2007 to advertise only two types of Happy Meals to children younger than 12: one with four Chicken McNuggets, apple dippers with caramel dip and low-fat white milk, or one with a hamburger, apple dippers and milk. They both meet the company-set requirement of less than 600 calories, and no more than 35 percent of calories from fat, 10 percent of calories from saturated fat or 35 percent total sugar by weight.

CSPI argues that even if those Happy Meals appear in advertisements, kids order the unhealthier meals most of the time.

The group is hoping its first lawsuit against the mega-chain will have a similar effect as its 2006 lawsuit against Kellogg that prompted the company to agree to a settlement raising the nutritional value of cereals and snacks it markets to children.

Still, some may accuse the group of extremism, arguing that it’s the parents’ responsibility to monitor what their children eat, not the restaurant’s.

Michael Jacobson, executive director of CSPI, says it’s the parents responsibility too, but he equates the toy giveaways to a door to door salesman coming to a family’s house every day and asking to privately speak with the children.

‘‘At some point parents get worn down,’’ Jacobson says. ‘‘They don’t always want to be saying no to their children. We feel like an awful lot of parents would be relieved if this one pressure was removed from them.’’

McDonald’s also came under fire over Happy Meals earlier this year when it recalled 12 million ‘‘Shrek’’ drinking glasses sold with the meals. The Consumer Product Safety Commission said the levels of the carcinogen cadmium in the glasses was too high.

 

Comments

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Julie R.'s picture
Jun 26, 2010
11:50 PM

Julie R. says

Woody: I think you spelled intelligent and appetite wrong.

Woody Hayes's picture
Jun 24, 2010
04:03 PM

Woody Hayes says

Just put in "intellegent" quotes from Taxpayer and Juliebeth R in the Happy Meals. That would be enough to kill anybodys apitite. Ha Ha   

Salvatore's picture
Jun 23, 2010
11:50 PM

Salvatore says

The economy is hurting everybody including attorneys. Nobody spilled hot coffee in their lap lately? Toys? Why not sue China for all of that harmful crap that they put into toys? Like lead paint? No can do? China is off limits for lawsuits? Maybe China will buy out McDonald's? How about lawsuits against the candy and ice cream companies? No more Easter candy! Sue Sue Sue! Sue America until it ceases to exist. It is the American way. Okay you legal experts! Your turn.

katelih's picture
Jun 23, 2010
06:42 PM

katelih says

I am suddenly hungry. Does anyone know where I can get a big mac, fillet of fish, quarter pounder , french fry,  icy coke, thick shake , sundae and apple pie ? 

glassman's picture
Jun 23, 2010
05:13 PM

glassman says

 I'm still trying to figure out what to replace Smoking Joe Camel with as an unhealthy character fixation for my child and now happy meal toys are being threatened? I don't know how to keep my kid good and tubby now.

k4syth's picture
Jun 23, 2010
05:02 PM

k4syth says

 This is the one of the dumbest things I've ever read.  They are aware that the toys can be bought separately without having to buy the food if the kids absolutely have to have it, aren't they?

Get.Mad.i.Speak.My.Mind's picture
Jun 23, 2010
12:26 PM

Get.Mad.i.Speak... says

haha i think the whole thing is funny,

it grosses me out how obese everyone in this world is

if it was up to me mcdonalds would be torn down all together.

thats why my kids arent eating fast food every day for every meal cuz i dont wanna kid that is gonna be sittin in my house all day, they get lazy and sloppy and its not normal

thats why everything should go back to back in the day where you didnt see FAT people.

its sooo gross, how the hell can parents take care of there kids when they cant even take care of themselves.

so go ahead and sue away because obviously thats what you need is the money to eat some more fast food!

Exxcellent's picture
Jun 23, 2010
12:25 PM

Exxcellent says

They better take the toys out of the cereal then. What's good for one.....

Exxcellent
dbstr's picture
Jun 23, 2010
12:14 PM

dbstr says

Just someone who is grasping at straws to try and sue a major corporation.  Hey, if you don't want your child eating happy meals, DON'T buy them.   If you think happy meals make your child fat and you buy them for them, it is actually YOU making your child fat.  Maybe I should start suing parents of fat children for making their children fat.  (sarcasm thank you)

Parents are in control of whether or not their child eats or comes into possession of a happy meal.  Put the responsibility on yourself, not McDonald's.   For the most part, the children that are interested in the happy meal toy are unable to get to McDonald's without an adult assisting them.  Find something else to waste tax dollars in the courtrooms with. 

Pete's picture
Jun 23, 2010
11:53 AM

Pete says

Next up....Candy bars at store checkouts.

Don't worry about standing up to your children folks or being a responsible parent, Big Brother will help you raise them into great little products of society.

Basically liberalism is a willful failure to mature beyond adolescence that can have catastrophic consequences for society.
Heidianne's picture
Jun 23, 2010
11:47 AM

Heidianne says

Idk about anyone else, but I never made my kids eat the toys and I doubt other parents are making their kids eat the toys either...so how are the toys making kids fat?? Just another way for our "wonderful" government to take control of everyone's lives. Now you can't even give your child a happy meal? ARE YOU KIDDING ME? How about going after Cold Stone, Baskin Robbins, Dairy Queen, Mrs. Fields Cookies? Cause I'm pretty sure kids "NAG" for those places too! Wow ... America? Land of the FREE? Doubt it...

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