Baron, countess, king, magnate: are you figuring out what today’s word means yet?
Pronounced “JEER-uhnt,” this noun means a ruler or manager. It’s an English adaptation of the Latin verb gerere, which menas “to manage or conduct.” The cool thing about this word is that it doesn’t only have to refer to people (check out our examples of usage below).
Here’s an (unwieldy) example from “An Armful of Warm Girl” by William Mode Spackman: “And to cap everything he had to call the gerent over, or whatever the man was, to complain glowering about this champagne, was it ullaged or what? and as the fellow scuttled off for a fresh bottle, snapped after him ‘Not even your bar's the same!’ - this once familiar room changed now as those redecorated hearts; all he'd known vanishing; so that what was there that once had been and still was.”
Another way to use the word appears in “Best Beaches, Phillipines” from the blog E-zine Diary (April 2009): “With wind speeds of at least 20 knots to power your kites or fill your sails, Boracay's sleepy Bulabog Beach is the gerent of gust.”
Lead art: One of the top gerents of blues — the legendary B.B. King. Photo: Guitarmasterclass.com.