'One more' goes a long way

Matt Morgan
Jul 4, 2013


Whether used in an up-sale, requesting an encore, or getting a second helping, we all want "just one more."

"One more time." - Daft Punk, French electronic music duo, "Discovery"

Perhaps it is a reflection of our ambition as humans, or even our patience and compassion, but "una mas" is a flexible margin that helps us interact more efficiently. In the context of business it is a very powerful tool that can be employed. Not just for the additional sale referenced above, but to also to find out more about your customers. When wrapping up a transaction, it never hurts to ask how the customers found your store, what they think about it, or even take one more minute of your time to chat and be friendly.

The "one more" is a subtle but powerful currency that we can spend with each other. As such it must be used responsibly. The bartender serving the one-too-many isn't doing the patron nor her business a favor. But, calling a cab just one more time for the overindulging patron is a small and memorable act of compassion. Even if the intoxicated person doesn't recognize it, you can. You know what you did when you didn't have to.

"Our greatest weakness lies in giving up. The most certain way to succeed is to try just one more time." - Thomas Edison, American inventor, quote

Invoking the "one more" in conversation also can empower your words and add to your credibility. It can make your presentations pop in retrospect, it is also the source of most jokes' punchlines. Just when you thought you were done or got it - BOOM - there's the clincher. As a shopper, setting the business owner hat aside, when the sale is complete how nice is it to get the "have a nice day" or unprompted "I really enjoyed our chat"? Heck, even the simple "thank you" can stand out.

Hopefully I'm preaching to the choir on this point, but to truly understand this cultural phenomenon we need to take that one extra step (this article isn't immune to its own topic): Why? Ah, "why." Or any of the other core questions for that matter are all equally relevant. They will peel back the curtain just a bit more and offer a peek of what lies beyond. You can learn so, so much by asking that one last question. Ask your doctor, "Why?" Ask your child, "How?" Ask your leadership "When?"

"One more thing!"  - Uncle, Chinese mystic, "Jackie Chan's Adventures"

In answer to the question just asked, one answer is because humans are an exceptional people. We crave knowing we are relevant, unique, or worthy in some kind of way. We enjoy being rewarded and dislike being punished. We need interaction in order to advance. Knowing you are worth not just the advice but "one more thing" added is a hefty reward. As an employee, knowing in addition to your paycheck you get one more reward in the guise of at least a "thank you" from your boss makes you feel exceptionally good. As a customer, to not just get the one egg roll your ordered but a second can really make you smile and feel appreciated.

Such is the power one.
Speaking of which, one more quote for you! As penned by English playwright William Shakespeare in Henry the Fifth:
"Once more unto the breach, dear friends, once more;
Or close the wall up with our English dead.
In peace there's nothing so becomes a man
As modest stillness and humility;
But when the blast of war blows in our ears,
Then imitate the action of the tiger..." - King Henry



Re: "when the sale is complete how nice is it to get the 'have a nice day'..."

When in the South, I've noticed that while shopping, clerks regularly say: Hi.

Upon leaving a grocery store, my spouse once remarked how while shopping that she had been said "Hi!" to at least four times.

Sometimes they'll ask how you're doin' or if you're finding everything.

Tends to give the whole store a "nice friendly feel."

“American business has just forgotten the importance of selling.”

- Barry Goldwater

The Hero Zone's picture
The Hero Zone

Maybe it was because I was born and raised in the south that this comes as standard practice, then again it seems to only be natural to want to say hi and tend to my customers? Also, and this is said sarcastically, according to some I am just a natural-born racist who can't help but suppress peoples' votes and so has to beg the other states for mercy. Who'da thunk? I certainly didn't I was...

But such is the point of the message. It doesn't matter who you are from, where you are from, or on which side of the counter you operate, it is a part of our nature as humans to offer that one extra thing. That, too, is why I provided an assortment of quotes from across global sources to back it up.


Re: "according to some I am just a natural-born racist,"

As a born and bred Ohioan: It reads like Yankee intolerance and ignorance.

Yankees need to read their own history and see their own past & PRESENT intolerance toward others.

Why, with the advent of Reconstruction, southern states were required to give blacks the right to vote, whereas the same was not extended in many northern states INCLUDING Ohio.


A newspaper advertising salesman stops in a hardware store and asks the owner to place some ads.

The owner says: I wouldn't buy an ad in your paper because your paper's Republican and I'm a Democrat.

The salesman pauses and then says:

I understand. But let me ask you a question: How can you tell which customers are Republican or Democrat when they walk through the door?


@ Mr. Morgan:

Gotta ask:

How often do you get people coming in with old comics and wanting you to buy 'em from them for top dollar?

The Hero Zone's picture
The Hero Zone

Well, many people who aren't into collecting actively usually expect a higher figure than what I quote them. But it's understandable since many of them have only just acquired, inherited, or otherwise found a stash that they think may be worth a tidy sum.

Unfortunately many comics don't increase in value. At best they will remain sellable at their cover price which will only "go down" over time as prices increase. For example many comics from the 90s will still only sell for ~$2 even though the same comic title in the same size format goes for ~$4.

But, I use due diligence to pore through the collection and make sure there are no hidden gems. The first appearance of so-and-so, the death of someone, etc. You never know, but in breaking the truth to someone that their comic collection isn't $200 and they are better off selling it to their friend at that price because I can only offer $20 it is done so professionally and with an understandable explanation as to why.

In addition to the quote I also give them the information to several other nearby comic shops if they want a second opinion since it is only fair. What's important is that they get the best quote for the collection, or if money isn't so much the issue, that they work with someone who understands that there is an unmeasurable nostalgic value that some collections have. I am sure to address those, too, and respect it while explaining the pure-monetary side of the transaction.

Also, this site is very good to use:




Back in 1985, when I was moving to Chicago, I had a few hundred mostly Marvel and DC comics, many with cover prices of 10¢, but mostly 12¢.

The oldest Marvel I had was FF#7:


The real estate guy's kid took a liking to 'em so I sold 'em to the dad for $75.

He complained about the price, but I told him that his son might be able to sell a few and make some of his money back.

Someday I need to find out what transpired.

I read that some of the ones from the 1940s can be really rare because of paper drives during WW2.

Moms were happy to give those "trashy" comics to the "war effort."

BTW: I once met a guy named Bob Kane – just not THE Bob Kane. :)