BLOG: Why the McRib came back -- again

Tom Jackson
Nov 11, 2011

 

Some of the folks at McDonald's didn't like our story in Friday's paper about the dog chomping on the employee's finger at the drive through window, so let's give the Golden Arches some love. The McRib is back! But only until Nov. 14.

I've been puzzled for years for why my favorite messy sandwich keeps disappearing, so see this blog post which explains the mystery. The chain apparently waits until pork prices are unusually low. When pork is cheap, the McRib makes another comeback tour, like those classic rock bands that say farewell again every few years.

The post offers three other theories about the sandwich's lack of staying power, including the theory that the sandwich has a cult following but is actually not that popular.

"Like 'Star Trek,' 'Arrested Development' and that show about Jesus Christ returning to San Diego as a surfer, the McRib was short-lived because not enough people were interested in it, even though a small and vocal minority loved it dearly. And unlike these TV shows, which involve real actors and writers with careers to tend to, the McRib needs only hogs, pickles, onions and a vocal enough minority who demand the sandwich’s return, and will even promote it for free with websites, tweets and word-of-sauce-stained-mouth."

Via Tyler Cowen's essential Marginal Revolution blog.

 

Comments

SitandSpin

They need to rename that sandwich the McNasty !

Nor'easter

They Still continue to charge twice the price for a McDouble $2 Instead of $1 and rip you off for a cup of water to take medications.  Where's the Love?   Burger King has a great breakfast croissant  2/$3.

Joker

So you print a story that wasn't negative about McDonalds but that McDonalds thought was negative so you write a positive piece about the golden arches?

 

I think you owe the SPD about 25 positive articles for all the dreck you've printed about them that actually was intended to be negative.

frizzlefrap

BRING BACK THE WHALER ...... ABSOLUTELY THE BEST FAST FOOD FISH ..... EVER! (even if it was a burger king product)

Taxpayer

If you want to consume that ribby sandwich, be my guest!  It is 100% pork alright, including pork by-products.  Just ask those at Routh Packing what is inside that sandwich.  It is NOT what you think it is.  It is NOT what the advertising pictures make it out to be.  It is eating a pressed "chitlins" (chitterlings) sandwich.  Ha! Ha!  I was wondering what was inferred by, "a VOCAL enough MINORITY who DEMANDED the sandwich's return, a CULT following" and the market that commercial was targeting.  "DON'T!"  Ha! Ha!  It does seem like that McRibby keeps coming and going.  As long as "a small and VOCAL MINORITY" continue to eat it, I am all for Mickey D's trying to make a PROFIT as a capitalistic enterprise.  Rock on "Chief Happiness Officer" Ronald McDonald!  Ha! Ha!       

007

Do you really want to eat this sandwich?

Guess what? The McRib sandwich is back! Hurrah!

Much like the Shamrock Shake, McDonald’s McRib sandwich is a seasonal menu item. Last month it made a grand reappearance. But weird factors are afoot with the McRib and its ingredients; as mentioned on the Hectic Gourmet, things aren’t what they appear to be with this culinary concoction.

 

First a little history on the McRib: it was introduced to the McDonald’s menu in 1981. The sandwich – consisting of what appears to be a ground pork patty, barbecue sauce, onions, and pickles – was developed by McDonald’s Executive Chef Rene Arend (who also fathered the Chicken McNugget back in 1979). Essentially, the McRib was a sequel to the McNugget: the sandwich was conceived because of the restaurant’s shortage of chickens due to the McNugget’s popularity. After poor sales, the McRib was removed from the McDonald’s menu in 1985. It was reintroduced in 1994 and has stayed on the McDonald’s rotation since as a seasonal menu item.

 

The McRib has generated a sizable cult following. But then again, so has Scientology – and there’s plenty of factual proof to put you off both of them.

 

Did you know that the McRib shares many of the same common ingredients as a yoga mat? According to Time, the McRib bun contains azodicarbonamide: a flour-bleaching agent that is most commonly used in the manufacture of foamed plastics like in gym mats and the soles of shoes. Essentially, the McRib could double as a Dr. Scholls foot pad. There’s more: azodicarbonamide is banned as a food additive in Europe and Australia, and is classified as a “respiratory sensitizer” that potentially contributes to asthma. Bon appetit!

 

But the yoga mat connection is one mere component of the McRib cacophony: the sandwich contains roughly 70 ingredients. Let’s look at the pork patty; it’s actually characterized as a “restructured meat product.” This tends to be comprised of pig heart, scalded stomach and tripe. When cooked together with salt and water, proteins are extracted and act as a form of “glue” that helps keep the reshaped “rib” meat together. Even though the McRib contains no bones, the patty is molded to resemble a miniature rack of ribs.

 

So if chomping down on a gym mat filled with pig heart and tripe – held together with glue – is your thing, then put on your best country gear and head down to McDonald’s! Hell, it worked for the Flintstones with their glorious Grand Poobah meal. Last one to McDonald’s is a McFossil (let’s hope fossils aren’t another ingredient in the McRib):

beepx22

that's okay, as long as the local mcdonald's all have no concealed carry signs on their doors, I wouldn't go there even if they had a McPorterhouse for a dollar

44846GWP

McNasty!

interestedbystander

 @007 - 

It's cheap, and people don't have to cook it - they don't care what it is, as long as it seems to taste "good". 

Those people that love fast food are not the ones that read the ingredients and know how that food is processed. 

If you are what you eat...