Mexican food, with a side of gross out

Jason Singer
Mar 23, 2010

 

Want your next taco stuffed with a little bit of knowledge?
Chipotle, the popular Mexican restaurant chain, announced  last week it will sponsor screenings of the new documentary "Food, Inc." in 32 cities across the country. And trust me, many viewers might not be able to stomach what they see.
Food, Inc., directed by Robert Kenner, shows the places where most of the chickens, cows, and pigs we eat come from: They're called CAFOs, or Concentrated Animal Feeding Operations.
Imagine thins: Chickens so fat, they can't support their own weight. Or cows and pigs standing in their own feces and being injected with hormones. Or a farmer losing her contract with Perdue because she believes her animals should be allowed to have fresh air and see the sunlight.
So it may seem an odd movie for a restaurant to sponsor. But Chipotle officials said it allows them to showcase its eco-friendly "food with integrity" philosophy.
The restaurant chain says 35 percent of the beans it uses are organically grown and that it serves more naturally raised meat than any other restaurant worldwide.
"I hope that all our customers see this film," said Steve Ells, founder, chairman and co-CEO of Chipotle. "The more they know about where their food comes from, the more they will appreciate what we do."
Screenings are currently being shown at the Cedar Lee Theater in Cleveland. Check out a trailer for "Food, Inc."