The mere mention of the word is controversial - even though supporting the right to abortion is a tenet of the modern day Democratic party.
Debate any abortion supporter and they'll object to your use of the phrase 'pro-abortion' to describe their position. They'll claim that using the phrase in unfair and inaccurate because nobody wants abortions. Nobody likes abortion. The existence of such a grisly, barbaric act exists to the dismay of all, you see. Democrats simply believe that a woman should have the right to choose whether or not to have an abortion.
So if you oppose abortion, don't bother demonizing those who don't. All people recognize the inhuman nature of terminating a child's life because of the inconvenience the child may introduce into the parent's life. Yes, the majority of abortions in this country fall under this category.
So don't bother. You couldn't possibly demonize a concept that most people feel uncomfortable talking about already. What you should do is continue pointing out the reality of abortion. Abortion can only exist if supporters don't have to face the reality of abortion.
For example: How many supporters of abortion would be willing to describe to you - during a debate - the detailed procedure of a D & X abortion? (aka dilation & extraction, partial-birth abortion). If any of them even know the details of the procedure, I'd bet money that they'd decline to explain it to you.
Common sense says, I'm not going to explain the procedure because I'd sound like a monster for supporting it. Can we just describe it as a 'medical procedure?'
Opposers should concede that the act is a "medical procedure" by responding with a poster of an aborted child with the Hippocratic oath posted beneath it.
"...never do harm to anyone."
Let common sense do the arguing.
You might as well agree with them that abortion is wrong and that nobody likes it - and then simply point out that on such a divisive issue there are two groups of people:
Those who disagree with abortion because it's inhuman and wrong, and those who disagree with abortion because it's inhuman and wrong - but are quite willing to tolerate it.
What's in a name?
The makers of high fructose corn syrup have abandoned the idea of doing a name-saving campaign.
Once a word has become so reviled, you can't even mention it without turning people off.