Governor: Retail executive to help market Ohio

Ohio Gov. John Kasich says he’s turning to the chairman and founder of a Columbus-based retailer for ideas on how to market the state.
Associated Press
Dec 19, 2013


Kasich said L Brands CEO Les Wexner agreed to come up with ways to help tell Ohio’s story. Kasich joked he didn’t know whether Wexner would suggest a “Victoria’s Secret-type” marketing plan. L Brands, formerly known as Limited Brands, operates the lingerie retailer.


   Kasich made the comments Wednesday as he and legislative leaders discussed priorities for 2014, when he faces re-election.


   The Republican also said officials would launch a statewide drug prevention program early next year aimed at middle school and high school students.