Jamie Brokaw, Ron Gilbert and Joe Dike have opened Main Street Tavern in that spot, creating a comfortable neighborhood watering hole that’s sure to be a hit among locals and tourists.
“We wanted to do an old-school tavern where people can watch a ball game,” Brokaw said.
The tavern’s dark wood tones and soft lighting are complimented by a back-lit bar, where folks can belly up for the usual drinks, as well as craft and seasonal beers.
As a child, Brokaw followed his father, a beer distributor, on his rounds.
For the past nine years, he’s made his living working different bar jobs.
“I’ve learned a lot of things of what to do and what not to do,” he said.
Main Street Tavern opened its doors Sept. 28, the day of the big Perkins-Huron game.
“It has been really good,” Brokaw said. “Really busy. We already have repeat business, which is incredible.”
And the drinks aren’t the only lure to this neighborhood hotspot.
“I wanted to do a great bar with good food,” Brokaw said. “People are coming back for the food.”
Among the more popular items: the Cuban sandwich, chockfull of roasted pulled pork, honey ham, swiss cheese, mayonnaise and mustard.
When the business partners got the keys to the building Aug. 1, they were eager to swing open the doors.
But first, some remodeling was in order.
The men pulled the carpeting and mirrors off the walls, then tore down a drop ceiling that robbed several inches from the main room, making the space seem small.
Sans drop ceiling, the room now has open duct work — a look the guys kind of liked. So they left it in place.
Patrons who remember the old 34 Degrees won’t even recognize the new place.
But if there’s anyone to trust, it’s Brokaw. He knows what makes for an efficient bar, and what his customers want to see on the counter.
The bar’s concrete floors also got a new look, and the bathrooms larger and modernized.
“The bathrooms are beautiful,” Brokaw said. “(In the old) women’s bathroom, while you sat you could reach the door and use the sink all at the same time.”
The three men believe their investment will be worth every penny — not just for them, but for Huron as a whole.
“I don’t want to take business away from any bar,” Brokaw said. “I want people to say, ‘Let’s go to Huron.’ I want them to bounce back and forth between businesses.”
Main Street Tavern
Where: 606 Main St., Huron
Hours: Noon to 2 a.m. Monday through Friday; breakfast from 7:30 a.m. to noon Saturday and Sunday; closes at midnight Sundays