GateKeeper debut equals ROI

Live from Cedar Point all day Thursday at sanduskyregister.com. Click here for the best coverage anywhere.
Andy Ouriel
May 6, 2013

New roller coasters at Cedar Point inflate more than just thrill-seeker’s spirits.   

They elevate the city’s bottom line. 

Click here for the best coverage anywhere including the 'Climbing the GateKeeper' photo gallery, past articles and video.  

City officials have predicted admissions taxes will generate about $2.65 million this year. The tax, a 3 percent fee tacked onto ticket sales at Sandusky-based entertainment venues, depends largely on attendance at Cedar Point, the undisputed giant in the local entertainment industry. 

The forecast seems optimistic, considering that only once since 1998 has a yearly admissions tax topped $2.65 million.

Even so, local finance experts are banking on the overwhelming buzz surrounding Cedar Point’s newest attraction, GateKeeper, a record-breaking winged roller coaster that debuts Saturday.

Financial data from past years shows Cedar Point’s new roller coasters do indeed benefit everyone, even city taxpayers.   

Since 1998, Sandusky’s admissions tax grew every year Cedar Point unveiled a new roller coaster, compared to the year prior, according to a Register analysis of city data obtained through a public records request.
 
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Comments

luvblues2

May be a little early to be talking about GateKeeper's ROI. Look what happened to Top Thrill Dragster and Millennium Force.