Say goodbye to the dull, grayscale, barely legible peace-symbol-like seal doubling as Huron’s main emblem for years.
And say hello to a roster of vibrant, bold emblems depicting the city’s tallest — and maybe proudest — feature.
Amid a rebranding initiative, officials recently debuted a lineup of similarly crisp-looking logos.
“We wanted a logo that incorporated the feel of the city: a reflection and appreciation of the past with excitement and anticipation for the future,” said Mike Spafford, Huron’s assistant to the city manager. “We feel the new logo, by encompassing the city’slandmark lighthouse with familiar coloring and modern design elements, really encompasses all of those things”
One of the related logos should now show up on city-based promotional materials, business cards, social media platforms,letterheads and the like.
Great Lakes Publishing, the company printing a 20-page magazine showcasing Huron’s offerings this summer, helped create the logo. The cost for both ended up totaling about $25,000 in local funds.
Enhancing the city’s logo circles back to Huron’s $9 million master plan — a decade-long blueprint aimed at luring businesses and persuading people to stay and move into Huron. The plan also calls for linking several city landmarks, parks and neighborhoods, with an emphasis on highlighting waterfront features.
The logo can now act as a seal of approval for many upcoming projects seeking to enhance Huron’s offerings.