Another stipulation: The “Lake Erie Shores & Islands” insignia must be stamped on the tower. Fine with White and others. “We want to utilize that asset as a tourism attraction” White said. “We want to promote advertising but defer the cost of it for our city”
When Cedar Point is open, studies show about 4 million people each year exit Ohio 2 at Rye Beach Road.
The investment makes sense for Lake Erie Shores & Islands representatives, considering advertising on billboards and other structures costs much more than on Huron’s water tower.
“Lake Erie Shores & Islands would like to participate in this venture to increase brand awareness and provide a sense of welcoming or arrival into the region,” said Dawn Weinhardt, the bureau’s managing director. “It is estimated that the lifespan of a water tower painting is at least 10 years. The cost to achieve the same level of exposure with outdoor advertisings, like billboards, would be significantly more”
Water towers typically need new paint once every 15 to 20 years.
If officials fail to make improvements, they might sacrifice the tower’s water quality, due to the metal frame rusting or otherwise deteriorating.
“Just like painting your house, you need to paint water towers to maintain them,” White said.