Two new execs named

Cedar Fair has named Carrie Boldman as corporate vice president of merchandise and games, as well as promoting Matt Shafer to corporate vice president of strategic alliances.
Melissa Topey
Jan 22, 2014
“We are thrilled to have Carrie join our team and to announce Matt’s promotion,” said Richard Zimmerman, Cedar Fair’s chief operating officer. “Our focus is on continually enhancing our guest experience. We believe both Carrie and Matt possess the knowledge and drive to help us elevate the high-quality entertainment value our parks are known for”

Boldman has 16 years of experience in the amusement park industry with Walt Disney Co., where she held senior merchandise positions.

Shafer has 14 years experience in the industry, most recently as corporate director of marketing, leading the implementation of Cedar Fair’s e-commerce programs.

The e-commerce system is part of the aggressive growth strategy known as the FUN Forward initative put forth by CEO Matt Ouimet.

The program incorporated the new e-commerce program, tiered pricing and premium products, such as fast lane, all of which Ouimet has said led to record earnings.