Owners Ken and Gracie Missler have installed a new 3D technology system, Diamond Collection Design Center, which allows customers to design every aspect of a ring, necklace or earrings to create customized jewelry.
“Our industry has not changed for thousands of years. This is a big game-changer,” Ken said. “This allows for designs virtually impossible to do before”
One Diamond Collection customer who used the system to design a ring: Kristin Shullick, of Norwalk.
“It was a very cool experience,” Shullick said. “It was amazing all the details you could change, things I would not even think of”
A realistic image showed her exactly what she would be getting in her new ring.
There are only 24 such systems in the United States, and every business that got one was handpicked by the system’s designer, Stuller, a company known well in the jewelry industry, Gracie said.
“You have to have an idea of how jewelry is built” Gracie said.
The system is relatively easy to use, if you’re working alongside a professional. There are more than 900 basic templates to provide a starting point, but a quick style quiz helps narrow the field down to personal taste. The customer has control over the stone’s size, shape and color, as well as extensive design changes — ornate, classic or toned-down.
“These are truly one-of-a-kind pieces” Ken said.
Hate how a ring rolls over on your finger? Customize it with a Euro Shank to prevent that.
The ring doesn’t look right? Try adding some stones.
Want a floral look? No problem.
You can also add insignias to the jewelry.
The system produces a flawless image that takes away any guesswork on what the final piece will look like. It allows the Misslers to design custom pieces for customers who live out of state; he can send them a file with the image for their approval in advance.
“In the past, the customers would have to trust the jeweler to create something they would like” Ken said.
The system is automated, eliminating the need to carve items by hand. This ultimately cuts down on labor costs, keeping the end price low as well, the Misslers said.