PETA, you could do so much good, but you blow your message on stunts.
Stunts like waving signs supporting mutts at purebred dog shows and wrapping your interns in plastic to draw attention to meat-packing practices draw cheers from people who already agree with you and cause those whose minds you try to change to merely curl their lips in contempt.
Or when you jerk your knees and fire off a press release decrying the exhibit of an ill eagle by a woman who does more for animals by accident than you do with a month of press releases -- yes, we're talking about Mona Rutger and Back to the Wild -- you simply give the figurative finger to someone you should see as an ally and an asset.
But meanwhile, PETA -- your name still stands for People for the Ethical Treatment of Animals, right? -- where is your voice when animals are mistreated, and there's no doubt as to the mistreatment? Or are the Arabian horses in Oak Harbor and the dozens of pets (or the children, for that matter) rescued from the filthy home near Fremont not sexy enough to draw national attention? Do you wish to draw attention to your cause or merely to yourself?
Encourage your members -- many of whom are true believers -- to let it be known they are working constructively to mitigate very real instances of animal mistreatment and it might accomplish more than a stable full of press releases and stunts.