Deen loses more business ties

Sears, Penney sever relations with celebrity chef
Associated Press
Jun 28, 2013

Paula Deen's media and merchandising empire is collapsing.

Sears, J.C. Penney and Walgreen said Friday that they're cutting ties with Deen, adding to the growing list of companies severing their relationship following revelations that the Southern celebrity chef used racial slurs in the past.

Meanwhile, Deen's publisher has canceled a deal with her for multiple books, including an upcoming cookbook that was the No. 1 seller on and Barnes &

Ballantine Books said Friday it would not release "Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up," which was scheduled for October and was the first of a five-book deal announced early last year. Interest in it had surged as Deen, who grew up in Albany, Ga., and specializes in Southern comfort food, came under increasing attack for acknowledging she had used the N-word.

Ballantine, an imprint of Random House Inc., said it decided to cancel the book's publication after "careful consideration." It had no comment beyond what was in its brief statement, spokesman Stuart Applebaum said.

Sears Holdings Corp. said it will phase out all products tied to the Paula Deen brand after "careful consideration of all available information."

"We will continue to evaluate the situation," said the parent company of Sears and Kmart stores.

Both Sears and Kmart sold Paula Deen products.

In an email statement to The Associated Press, J.C. Penney Co. Inc. said it will stop selling Deen-branded products.

Walgreen Co. said it was phasing out Paula Deen-branded products, which include tortilla chips and a selection of soups.

QVC took a more gentle approach on Friday and said that it has decided to "take a pause" from Deen. The home shopping network said that Deen won't be appearing on any upcoming broadcasts, and it will phase out her product assortment on its online sales channels over the next few months.

"We all think it's important, at this moment, for Paula, to concentrate on responding to the allegations against her and on her path forward," said Mike George, QVC's president and CEO in a letter posted on the company's website.

But QVC left the door open for Deen to return. "Some of you wonder whether this is a 'forever' decision — whether we are simply ending our association with Paula," continued George. "We don't think that's how relationships work. People deserve second chances."

Deen issued her own statement that was posted on QVC's webpage. "As you know, I have some important things to work on right now, both personally and professionally. And so we've agreed that it's best for me to step back from QVC and focus on setting things right

The developments are the latest blows dealt to Deen since comments she made in a court deposition became public.

Earlier this week, Wal-Mart Stores Inc., Target Corp. and Home Depot all announced that they plan to stop selling cookware and other items with Deen's brand.

Meanwhile, on Thursday, Novo Nordisk said it and Deen have "mutually agreed to suspend our patient education activities for now." Deen had been promoting the company's drug Victoza since last year, when she announced she had Type 2 diabetes

On Monday, pork producer Smithfield Foods dropped her as a spokeswoman.

Caesars Entertainment also announced that Paula Deen's name is being stripped from four buffet restaurants owned by the company. Caesars said that its decision to rebrand its restaurants in Joliet, Ill.; Tunica, Miss.; Cherokee, N.C.; and Elizabeth, Ind., was a mutual one with Deen.

Last week, the Food Network said that it would not renew her contract.

The stakes are high for Deen, who Forbes magazine ranked as the fourth highest-earning celebrity chef last year, bringing in $17 million. She's behind Gordon Ramsay, Rachael Ray and Wolfgang Puck, according to Forbes.

Paula Deen Enterprises, which spans from TV shows to cookware and furniture, generates total annual revenue of nearly $100 million, estimates Burt Flickinger III, president of retail consultancy Strategic Resource Group.

But Flickinger estimates she could lose up to 80 percent of her business by next year as suppliers extricate themselves from their agreements.

Not every company Deen does business with has severed ties. Among other stores that sell her products, Kohl's Corp. declined to comment, while Macy's Inc. said Thursday that it continues to "monitor the situation."

Hoffman Media LLC, the publisher of "Cooking with Paula Deen" magazine, announced Friday that it will continue publishing her bi-monthly publication.

"Hoffman Media has worked closely with Ms. Deen since 2005," said Eric Hoffman, executive vice president and chief operating officer for Hoffman Media in a statement. "The recent images portrayed by the media do not reflect the person we know on a personal or a professional level."


AP National Writer Hillel Italie contributed to this report

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To think, yesterday I went out and bought 6 of her "Best of Paula Deen" cookbooks as presents for Christmas.

I should have waited till today, maybe they would have had 10% off the cover price



This is crazy....if everybody were held accountable for what they said or did 25 yrs ago, we'd all be in trouble! I understand what she said wasn't nice...but come on!


NAACP strikes again..just like the George Zimmerman trial, ughhh...


Agreed. The only way to end this PC BS if for people to vocally boycott businesses that play into the PC game everytime the media targets someone and let their upper management know that you won't be doing business with them anymore.

The Big Dog's back

For the umpteenth time this is more than about 25 years ago.


Can someone please explain to me how Paula Deen admitting to using the N word 25 years ago can destroy her career, yet others (rappers, young people, etc) can throw the word around and it is totally acceptable. I'm not understanding this. Please, please, please explain this to me because I don't feel it should be used by ANYONE. Thank you.

Common Sense

PussyCatPatrol: It is never appropriate, but there is a double standard in some places. The rationale appears to be that it is an appropriate term when African-Americans use the term among themselves or want to bait others(usually white) to use it. Then, it becomes a racial slur and the proclamation is that the person who took the bait is "racist". My mother always told me "It takes one to know one".


Maybe she have done like Martha Stewart and went to prison for breaking federal law. Then like Martha Stewert she would stll have her TV show and endorsements.


You have a mom ? Did she ever tell you not to hate? How the h*** do you bait someone to say something racist That has got to be one of the most stupid things you have ever said and there has been many.

The Big Dog's back

Deertracker laid it out pretty good in another story on here about Paula Deen.
THU, 06/27/2013 - 8:38AM
Let me explain it to you. Black people, and young people have given the word a totally different meaning. If you take the so called power from the word it no longer has the negative connotation attached. Most people I know use it as a term of endearment that is why some may hear it during a neighborhood basketball game. Like you, I just choose not to use the word and since my kids grew up almost never hearing it at home, they don't get all bothered by it either. I always taught them that no one is defined by slurs and it says more about the person using them and to let those type of things roll off easily.


I think it's time to take a stand of our own. Folks, you need to go to amazon and purchase her book, in fact, purchase 100 of them. Too often, we sit back and watch the double standards take place and do nothing. Quit whining and go buy your books. I just bought three of them for gifts.


Once again can i call you a B**** even tho i dont know you. Tell me one time you have heard any rappers or young people say N***er and ill prove you wrong.


Yes, and the next rebel flag I see needs to be walked on also. Just like lil wayne & what he did with the American flag. Both are wrong.


Meanwhile Bill Maher calls Sarah Palin the "C" word and there's no fallout or backlash. Seems to be a media bias when it comes to the PC Police selectively wielding their mallet of outrage at certain comments. And no, I'm not a Sarah Palin fan, or a Paula Deen fan either.

The Big Dog's back

Bill Maher is a comedian, who is on a pay to watch network, HBO. Palin brought attention to herself by using her family as props. No comparison.


"Bill Maher is a comedian"?

So he isn't just an fascist, liberal *hole?

HBO is a cable channel NOT a network. DERP!

The Big Dog's back

Home Box Office (HBO) is an American premium cable and satellite television network that is owned by Time Warner, under the operating subsidiary Home Box Office Inc. HBO's programming consists primarily of theatrically released motion pictures and original television series, along with made-for-cable movies and documentaries, boxing matches and occasional stand-up comedy and concert specials.



Didn't you once write that they were full of errors?

Sorry, can't have it BOTH ways DERPY! :)

The Big Dog's back

You use it Derpy.

The Big Dog's back

I really don't have time to deal with your dr_nk__n rants today.


I use Wiki as a "primer," NOT an authoritative source.

Whatever you say DIRPITY DERP DERP. :)


Did you ever get the distinct feeling that you're the only person here that feels the way you do? Perhaps you are the one with the real racial tension that needs to deal with it.

Pterocarya frax...

Bill Maher also called Donald Trump the afterbirth of an orangutan. Both are true.

The difference is that Maher has not sold his soul to get commercial endorsements like Paula Deen. When you put yourself out there as a wholesome southern belle, and then you don't live up to the image, the fall from grace is hard.

Neil Young tells it like it is:

The Big Dog's back

Neil nails it.


I'm with you, Train.......this is getting ridiculous. I feel sorry for Paula Deen.

There you go again

Please, everyone go out and buy Paula Deen products and show your support. It is a shame that so-o-o-o many people affiliated with her products will lose their jons over this "political correctness", if you can call it that!

The Big Dog's back

It's a little beyond PC.


The woman is worth an estimated $10M. I ain't cryin' for her 'too much'.

Ya put it out there, ya get whacked by the whackos. Ya know?

I recently read that the govt. is having difficulty filling some regulatory posts, possibly because few enjoy the media proctology exam.

"Idiocracy" HERE WE COME!


LOL, I do not think our president would be brandishing his UAS12 like theirs! It is a class III firearm requiring a tax stamp.


"When the President does it, that means it is not illegal."

- Richard M. Nixon