Monopoly fans vote to add cat, toss iron tokens

Scottie dog has a new nemesis in Monopoly after fans voted in an online contest to add a cat token to the property trading game, replacing the iron, toy maker Hasbro Inc. announced Wednesday.
Associated Press
Feb 6, 2013

The results were announced after the shoe, wheelbarrow and iron were neck and neck for elimination in the final hours of voting that sparked passionate efforts by fans to save their favorite tokens, and by businesses eager to capitalize on publicity surrounding pieces that represent their products.

The vote on Facebook closed just before midnight on Tuesday, marking the first time that fans have had a say on which of the eight tokens to add and which one to toss. The pieces identify the players and have changed quite a lot since Parker Brothers bought the game from its original designer in 1935.

Rhode Island-based Hasbro announced the new piece Wednesday morning.

Other pieces that contested for a spot on Monopoly included a robot, diamond ring, helicopter and guitar.

Fans from more than 120 countries voted.

"We put five new tokens out for our fans to vote on and there were a lot of fans of the many different tokens, but I think there were a lot of cat lovers in the world that reached out and voted for the cat to be the new token for Monopoly," said Jonathan Berkowitz, vice president for Hasbro gaming marketing.

The Scottie Dog was the most popular of the classic tokens, and received 29% of the vote, the company said. The iron got the least votes and was kicked to the curb.

The cat, which has no name, received 31% of votes for new tokens.

The online contest to change the tokens was sparked by chatter on Facebook, where Monopoly has more than 10 million fans. The initiative was intended to ensure that a game created nearly eight decades ago remains relevant and engaging to fans today.

"Tokens are always a key part of the Monopoly game ... and our fans are very passionate about their tokens, about which token they use while they play," Berkowitz said.

Monopoly's iconic tokens originated when the niece of game creator Charles Darrow suggested using charms from her charm bracelet for tokens. The game is based on the streets of Atlantic City, N.J., and has sold more than 275 million units worldwide.

To make the game relevant to fans abroad, the names are changed to well-known streets in when it is introduced to a new country.

The other tokens are a racecar, a shoe, thimble, top hat, wheelbarrow and battleship. Most of the pieces were introduced with the first Parker Brothers iteration of the game in 1935, and the Scottie dog and wheelbarrow were added in the early 1950s.

"I'm sad to see the iron go," Berkowitz said. "Personally, I'm a big fan of the racecar so I'm very relieved it was saved but it is sad to see the iron go."

The social-media buzz created by the Save Your Token Campaign attracted numerous companies that pushed to protect specific tokens that reflect their products.

That includes garden tool maker Ames True Temper Inc. of Camp Hill, Penn., that spoke out in favor of the wheelbarrow and created a series of online videos that support the tool and online shoe retailer Zappos which pushed to save the shoe, Berkowitz said.

"We've even had some companies like Jolly Time Pop Corn reach out and petition to have a popcorn token added to the game, even though that's not one of the new five tokens," he said.

Versions of Monopoly with the new token will come out later this year.

 

Comments

erieone

NO!!!

Kottage Kat

Good choice

luvblues2

I like the addition of the kitter.

The Hero Zone's picture
The Hero Zone

I was a fan of the racecar, but alas, I have since moved on to other other games with other tokens. *pushes nerd glasses up*

Armymom7

Meow!!

Sir_Nerdsalot

The Cannon was my token of choice!

starryeyes83

Yuck. Why did it have to be a cat? I wanted a moose :)

wiredmama222

Oh, meow! Now the dog has something to chase! (coughing from allergies!) LOL

2cents's picture
2cents

Depending on the alloy of kitty, I can see the tail being gone after a few weeks, beers, tempers and such : )

wiredmama222

or the dog biting it off....lol

meowmix

I LOVE the kitty addition. Quite frankly, I've yet to ever meet anyone who liked the iron though. Too small and hard to grab ahold of. To you cat-hating posters above-I've long believed that an issue of insecurity must exist that you dislike/fear an animal of such independance-- unlike man's best friend who needs constant approval. Hiss!!!

wiredmama222

don't say that to Erieone above....I believe that is a pretty resounding NO up there....and that is the first response. LOL

You cannot blame me for my allergies, either. I didn't MAKE them happen, they just did. LOL I got bit by an angora cat and that was that. I don't fear cats, I just don't like sneezing every three seconds. LOL

As for man's best friend, I adore them. Those cute little tailwaggers are my fav's, so don't be raggin on my puppies now! They're cute.

I like most animals, except snakes! If monoply starts using them, I quite playing. YUK. LOLOLOL.

meowmix

Okay--you get a pass wired due to your allergies. If you would be around my cats though they still would bug you incessantly because I think they sense who doesn't like them and purposefully tries to annoy that person. Cracks me up everytime! (Besides, I have relatives who are allergic to cats, thank god. They never come over to my house).

wiredmama222

Oh, I didn't say I don't LIKE cats. I do like them. They are furry, lovable and sweet. My sister has cats. When I go there I load up on benedryl. They sit in my lap and I cuddle them and sneeze my head off, despite the benedry. I didn't say I don't LIKE them. I am just highly allergic. I take my chances because I love animals. I like the purring sounds of cats.

Now snakes....NO FRIGGING WAY. You can keep them, eat them, shoot them, tramp on them or just ignore them. I don't care. That is one animal that should NEVER have been invented by God almighty. On that one, he goofed.

Kottage Kat

People who do not like cats probably were mice in an earlier life----
Quote from the fridge at the Kottage

arnmcrmn

Cats are ugly.

Trustafarian

I am the proud parent of 12 kitty cats that I love dearly! I probably won't buy the new monopoly game though. Between watching my soaps, sitting in front of my computer and spending time with my 12 adorable "kids", I don't get out of the house much.

meowmix

lol--thanks for being a good parent Trustafarian!!

Trustafarian

Dusykcobviculztotx fiidcuxuxh
That was my baby kitty Shirley Temple saying hello! Isn't she just adorable? She may be cute, but she's no typist!! LOL

Kottage Kat

WOW I have 3 and 2 are special needs due to abuse
That is a lot of litter to scoop
Love mine, 3 is enough to clean up after
God bless you and hug the kits 4 me

Finn Finn

I can't really agree that they are ugly. Some are quite cute. Nevertheless, they are disgusting, flea carrying (ICK!!), glorified nuisances. And why is it that people don't own just ONE cat, they have to have FIVE?

Kottage Kat

Finn,
We do not own them, they own us.
Mine graciously allow me to live in their house and pay the bills.

Kat