REGISTER VIEWPOINT: Norwalk cab idea shows diversity is just good business

Ismael Martinez has an idea. Though not a new idea in many areas of the United States, the idea of a bilingual taxi s
Sandusky Register Staff
May 24, 2010

Ismael Martinez has an idea.

Though not a new idea in many areas of the United States, the idea of a bilingual taxi service is new to the area.

After completing the necessary paperwork, Martinez has just one more hurdle before he can get the proposed Tijuana Taxi on the road. The Huron County Commissioners must approve the addition to the taxi fleet in Norwalk.

The first step of new business start-up is to recognize a need. Huron County's Hispanic and Latino population is more than double the state's average -- a percentage that spikes during Ohio's growing and harvesting season.

With limited knowledge of English, migrant workers and a portion of the county's permanent residents have a difficult time getting around the area. A taxi service that caters to their needs would help them in the time spent here.

Martinez recognizes the need and the potential for profit for his business. Acknowledging diversity and providing a service when, where and for whom it is advantageous is a clearer path to getting along than any amount of legislation or sensitivity training could provide.

Besides, it's just good business -- which, after all, is how things get done in this country.