Taking a cue from a popular television host, FOX Toledo said "No Deal" to a contract proposal by Time Warner Cable.
From this week forward, viewers no longer have FOX Toledo. FOX Toledo's parent company, LIN TV, failed to reach an agreement with Time Warner Cable before the existing contract between the two companies expired Thursday night.
Heidi Mock, spokeswoman of the Northeast Ohio division of Time Warner Cable, said Friday the companies are still negotiating a compromise over retransmission consent fees.
The FOX television affiliate, WUPW, removed its signal at midnight Thursday after refusing to grant Time Warner Cable an extension.
"They worked beyond midnight last night and were not successful in meeting terms," she said. "We really hope they can reach an agreement soon."
In the meantime, she said Time Warner plans to fill the void with the STARZ Kids & Family preview channel.
FOX Toledo spokeswoman Betsy Russell said although LIN TV notified Time Warner Cable of their concerns in August, the cable company did not submit its first serious proposal until October -- which delayed the negotiation process.
"(Our lawyers) are trying to come to a resolution, but it's hard when the other party won't participate," Russell said.
Viewers who wish to continue watching FOX Toledo can still access it by switching to the DISH Network or DIRECT TV. They may also watch FOX on-demand online by hooking their computer to their television. For instructions, visit timewarnercable.com/NortheastOhio/Products/Cable/retrans/default_post.html.