A gallon of gas or a cup of coffee?

SANDUSKY You have four dollars. Do you splurge on a grande mocha frappuccino at Starbucks or save it
Annie Zelm
May 24, 2010

SANDUSKY

You have four dollars. Do you splurge on a grande mocha frappuccino at Starbucks or save it for a gallon of gas?

In today's economy, it's a question more consumers are stopping to consider.

But industry leaders prefer to see the cup as half full.

Why might that be?