It's game time.
Michigan vs. Ohio State hysteria hit the local community again this week the same way it does every year when the two rivals battle each other on the football field.
It doesn't matter whether you're a city commissioner, a chiropractor, or even a local judge.
When the Buckeyes and the Wolverines play one another, local fans seem to temporarily lose their minds.
"It has been insane this week," said Toni Darr, manager of Woody and Bo's sports shop in Perkins Township. "We've had actually quite a few people arguing over the game and most of them argue with the workers."
Woody and Bo's sells Michigan and Ohio State apparel.
Darr, who's an Ohio State fan, said business may have tripled this week in anticipation over today's game. Even the store's fanatic staff can't help getting caught up in the hype.
"Some (customer) got very fired up when we talked about Appalachian State beating Michigan earlier this year," Darr said. "He didn't seem to appreciate me pointing out that they lost."
Buffalo Wild Wings manager Angie Krum said her restaurant is opening an hour earlier at 10 a.m. to handle the influx of Ohio State and Michigan fans.
"I've had customers say they're going to spend the night in my parking lot," she said.
Huron Municipal Judge Bill Steuk won't be one of them.
He and his family of four will spend their Saturday in Ann Arbor's Big House, where the judge has spent every Saturday in the fall since the birth of his first son, Will, nine years ago.
"It's kind of fun this time of year to trade barbs back and forth with my Ohio State friends," Steuk said. "I'm just hoping for a Michigan win."
Sandusky Commissioner Brett Fuqua is spending the weekend vacationing in New York with his wife, Mary.
But that won't stop the Buckeye fanatics from watching the big game from the ESPN Zone restaurant in Manhattan's Times Square.
Fuqua says Sandusky's connections with both universities makes the rivalry that more intense for the local community.
"Earl Bruce coached at Sandusky High School and Ohio State has a lot of athletes from Sandusky," he said. "I think it just carries over."
Vegas oddsmakers favor Ohio State to beat Michigan by four points.
Ohio State is ranked seventh this week in college football's Bowl Championship Series rankings while Michigan is ranked 21st.
Both teams seek to rebound from upset losses last week when the Buckeyes were defeated by Illinois and the Wolverines fell to Wisconsin.
The winner of today's game will capture the Big Ten Championship and an appearance in the Rose Bowl in Pasadena, Calif.
"Michigan vs. Ohio State, it's not just another ball game," Darr said. "It's a holiday of the year."