Advertising pays off for some candidates
Dec 28, 2013 at 2:40 PM
A mix of traditional and new-age advertising platforms powered a successful campaign for one local candidate.
Perkins Township trustee-elect Jim Lang spent roughly $3,900 on the area’s most aggressive political campaign this past fall.
The media blitz — advertisements in newspapers, brochures, electronic billboards and mailers — propelled Lang to a landslide victory.
Lang secured one of two contested seats. He ousted firstterm incumbent Mike Printy, while longtime trustee Tim Coleman won the other seat.
“You have to get your name out there” Lang said. “One way to do that is through advertisements”
Among the other highlights from Erie County campaign finance reports filed with the board of elections:
• Candidates and people stumping for various issues, including schools, in Erie County collectively spent about $62,000, primarily for advertising purposes.
Not every candidate running for office filed a campaign finance report. State law requires people to file if they take more than $100 from one person or spend more than $2,000 on one campaign.
• Lang spent the most per one individual. But the three-person coalition of Kevin Asher, Nancy Bulea and Eric Muehlhauser — who pooled resources together in hopes all three would secure a trio of contested Huron school board seats — together spent $10,000. Only Muehlhauser, however, won a seat. Incumbents Donna Green and Scott Slocum — who spent $850 and $2,000 on their campaigns, respectively — won the other two seats.
• Nobody ran against Sandusky school board members Kate Vargo and Brigitte Green-Churchwell, but the unopposed candidates still spent big bucks on their campaigns.
The two collectively spent $2,600 on their campaigns — money they seemingly could have saved.
Vargo, who spent $1,900, said she donated $1,200 back to a scholarship fund benefiting Sandusky High School students. She spent the remaining $700 on various campaign materials in the months leading up to the election.
• EHOVE officials spent $11,500 to convince voters why they should support a levy for new money.
The levy, funding operations, replaces a levy based on real estate property values from 1979. An owner of a $100,000 home now pays $17.50 a year, up from $8.20.
By almost a 2-to-1 margin, voters supported this levy at the polls.
“The EHOVE levy will support the continuation of quality career-technical training for over 3,500 high school and adult education students annually,” EHOVE superintendent Sharon Mastroianni said. “Our local employers depend on EHOVE to train their current and future work force so they can remain competitive in a global economy”