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Snowstorm freezes business in heat of shopping season

Melissa Topey • Dec 30, 2012 at 3:48 PM

The day after Christmas is typically a high sales day, as shoppers look to snag holiday deals while returning merchandise. They also use gift cards they received on Christmas, and they typically purchase more than what's on the card. 

But when a blizzard hit Wednesday morning, many people in north-central Ohio opted to say indoors.

“There was no way to even get close to our goals," said Hanna Taylor, manager of Charming Charlie at the Sandusky Mall. "We just did not have the customer traffic.” 

For more on how the weather affected the local end-of-the-year retail climate, pick up a copy of Sunday's Register.

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