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Small business a good choice for holiday shopping

Jessica Cuffman • Dec 9, 2012 at 11:41 AM

A trip to specialty shops and retailers at downtown districts throughout the region — Sandusky, Port Clinton and Norwalk, for instance — is a surefire way to beat the crowds while keeping your money local.

It's also a entirely different sort of holiday shopping experience, free of oversized parking lots and hoards of shoppers. For small-town business owners, however, it's not always easy to lure in the customers.

Downtown holiday celebrations, Small Business Saturday — the day after Black Friday — and other promotions play a role in keeping downtown districts front and center, although owners of these small business have to work doubly hard to spread their message amid the barrage of of holiday advertising.

For more on what local retailers have to offer this holiday season, pick up a copy of the business section in Sunday's Register.

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