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Retailers battle online marketplaces for customers

Melissa Topey • Nov 11, 2012 at 4:50 PM

Well, maybe not all-out war, but they've certainly launched spirited campaigns to lure customers who are inclined to shop online.      

At the dawn of this holiday season, Macy’s, Toys "R" Us and Target have unveiled new strategies to win back sales from online juggernauts such as Amazon and eBay.

Online shopping typically accounts for about 7 percent of all retail sales, but during the holiday season this percentage grows, according to the National Retail Federation.

About half of last year's holiday shoppers used the Internet for purchases, according to Forrester Research, a consulting and analysis group.

For more on this story and how local retail stores are keeping up with online marketplaces, pick up a copy of Sunday's Register.

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