Life is better at the lake
Jun 9, 2014 at 6:50 PM
Early last summer, while our advertising agency was visiting our region from Columbus, we began discussing ideas for a new campaign.
While we were out one evening, we heard a consistent message “We LOVE Lake Erie”
It resonated from what we’ve been hearing from visitors to our area, with words like “we love coming up to the lake” over and over.
Their creative team came back to our marketing committee with the idea of establishing a Lake Erie Love message to share in video, radio, print and on-line. With our direction, a Nashville singer/songwriter, Walker Hayes, sang a Lake Erie Love song and late last August, the video and television spot evolved. We encourage you to go to our website, SHORESandISLANDS.com, and view the end result.
It is playful and catchy, and easily became a radio spot and great television commercial. We used existing video from Cedar Point, Kalahari and others, and our agency created new video at locations like Dockside Café, Sawmill Creek beach and Put-in-Bay to showcase our welcoming summer message.
You can only imagine what guests on Put-in-Bay thought when a huge drone flew overhead to acquire beach shots and more, plus the final seconds of the spot at the top of Perry’s Monument!
The response to this new campaign has been phenomenal, and we hear people singing along to our Lake Erie Love song (just what we wanted!). We encouraged our very important front-line hospitality team to embrace our new campaign, and invited them last week for a performance by Walker Hayes. They proudly wore Lake Erie Love buttons, sang and danced, and got excited about sharing this message with guests at their restaurants, attractions and hotels.
Our Facebook likes have skyrocketed (almost exceeding that of TourismOhio for the entire state) as have all of our digital analytics!
We’re thrilled with our new message and hope you like it too. The song can be downloaded from our website on iTunes so let us know what you think.
Here’s to well deserved summer success for all of our businesses throughout Lake Erie Shores & Islands. Help us spread our Lake Erie Love message!