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Going prime time

Register • Jan 29, 2014 at 1:30 PM

Last night’s State of the Union address was expected to draw close to 6.5 million viewers on CBS, which is the very same television network that last Sunday had almost 30 million people watching the 56th Grammy Awards.


Perhaps President Obama should have opened his show singing with Beyoncé the “Drunk in Love” duet she and Jay Z wowed them with at the Grammys instead of the same old song and dance he and Vice President Biden have been performing the past five years — “Drunk with Power”

CBS, along with other networks, such as ABC, Al Jazeera America, Bloomberg Television, C-Span, C-Span 2, CNBC, CNN, Fox, Fox Business News, Fox News Channel, MSNBC and NBC broadcasted last night’s State of the Union address. The estimated audience for the president’s presentation was projected to be 35 million.

Of course, Nielsen —when factoring viewership — does not include watch parties and people streaming it live on their devices, the number might be closer to 35 million and 12.

That would top last year’s total, as the 33.5 million people who saw President Obama’s fifth State of the Union address helped make it the smallest audience for the annual speech since President Clinton’s last State of the Union address in 2000.

I’m sure you remember that speech, it was the one he did not have verbal relations with.

Sadly, for President Obama it’s not just the Grammy Awards that will overshadow him this week, as the NFL’s final kickoff this season takes place this Sunday between Denver and Seattle in Super Bowl XLVIII.

That’s downright considerate of the NFL to number their championship games to remind Brown’s fans how many times they haven’t been in it: XLVIII times.

Wait until the year after next year, Part I — Former Cleveland Indian Jim Thome, who is currently employed as a special assistant by the Chicago White Sox and hit 337 of his 612 home runs with the Tribe, will have a statue erected which will be unveiled Aug. 2 at the field formally known as Jacobs.

No word yet if after the Thome statue completes a 12-year stay in Cleveland if it will be moved to Philadelphia.

Wait until the year after next year, Part II — Day 6 and Mike Pettine is still the Browns head coach.

Speaking of football, last year I correctly predicted the Super Bowl would be won by the team that employed Coach Harbaugh. This year I predict the contest will be won by the team whose state legally sells marijuana.

Nothing says the president of the United States has to give his SOTU address on a Tuesday night as Article II, Section 3 of the U.S. Constitution states:

“He shall from time to time give to Congress information of the State of the Union and recommend to their Consideration such measures as he shall judge necessary and expedient”

It’s time for the White House to set precedent for the president and every president after him and move the SOTU address to Sunday night, just like all the highest rated, once-a-year television shows that are shown on Sunday night, like the Super Bowl, the Oscars, the Grammys and TV’s award show for TV, the Emmys.

That’s right. Bid the show and that is what it is, a show, to the network that is willing to pay to be the only network to broadcast the most important speech the president gives to Congress and the United States every year.

The network who wins the bid will have to recoup the money it has spent to televise the SOTU address by hyping the event as only television can do.

This means the commercials advertising the Sunday night and time the SOTU address will air might be paid for by an official sponsor of the address.

Not during the address, but leading up to it. Such as:

“Watch the president address Congress and the nation Sunday night at 9, here on Syfy. This message is brought to you by Duff Beer, an official sponsor of the State of the Union address”

The main deal for the network with the winning bid is it should be for the publicity, not the profit. This is where the FCC would, could and should come in to make sure all the money over advertising expenses is donated to what this, that and all the other presidents have promised was one of their main issues — education.

Just to make sure the money gets distributed fairly to education, the FCC should designate the Ohio Lottery as the executor.

Would this be successful to gain more viewers? We’ll know in the future when the president, at the end of the SOTU address, drops the microphone and walks away.

Like you just did.

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