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BLOG: This week's best press release

Tom Jackson • Jun 25, 2012 at 5:22 PM

Newspapers are constantly flooded with press releases and story idea pitches. It's impossible for us to cover them all.

When I was in journalism school — this would have been a few years ago — I was taught the concept of "gatekeepers." These are the folks at the paper who decide what not to print in a newspaper's limited space.

Did you ever wonder what kind of news the pitiless gatekeepers at the Sandusky Register keep you from knowing about?

Here are the first few paragraphs, word for word, from an email I received last week at my newspaper email account. It's from a woman named Jennifer Gwynn:

I am the Public Relations Manager of SeekingArrangement.com, the world’s largestSugar Daddy dating website. Since this is an election year, we decided to conduct a state-by-state poll, asking over 30,000 female voters on our website which of the two Presidential Candidates they would rather have as their Sugar Daddy, and why.

Even though Romney is 20 times wealthier than Obama, Obama beat Romney by 3 to 1, winning the hearts of women in all swing states and most Republican strongholds. Women who chose Obama over Romney say he is more personable, trustworthy and sexy. While some may discount our poll results, it may hold clues as to what Romney must do to change his “vanilla” image in order to win over the hearts of minds of voters, and more specifically female voters, this November.

In Ohio, Obama beat Romney 29.8% to 10.6%. However, 46.4% of women in Ohio said they do not want either Romney or Obama as their sugar daddy.

In case you are interested in covering this story, I have attached a copy of our press release for your reference.

I'm afraid I wasn't interested in covering the story.

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